Submitted by 38384 t3_zddkgl in dataisbeautiful
Comments
38384 OP t1_iz1332m wrote
Pepsi Cola: cries with regret
_Silly_Wizard_ t1_iz14v3t wrote
Geez we haven't had an official cigarette of soccer for a while
hiphippo65 t1_iz152fu wrote
Sugar water has huge margins, so their biggest expense is usually advertising. They love global events with lots of exposure, so the first thing you think of when you want a sweet drink is their high margin sugar water
anonkitty2 t1_iz1m055 wrote
America already bans direct cigarette advertising on television, and had since the 1970s. A decade or two ago, they decided that naming events after known cigarette brands and having inescapable cigarette billboards should also be banned. We lost the Winston Cup then, though I presume the event has another name. Cigarette sponsors would lock out a critical niche of World Cup viewers.
Obskyquil t1_iz1o3xq wrote
No wonder it is a tooth-destroyer. Sugar water is overrated
Obskyquil t1_iz1o6oi wrote
Still sad they haven’t given away the fighter jet
38384 OP t1_iz1xdfx wrote
>Anheuser-Busch, a Belgian-Brazilian brewing company, is sponsoring the World Cup for more than 30 years. Although their leading brand is Budweiser, the only World Cup they missed since 1986 was the World Cup that took place in United States in 1994.
teslarekt t1_iz2hzrq wrote
Yo have you seen that Netflix doc “Pepsi, Where’s My Jet?” Just watched it a couple days ago, wild stuff
TalkingCanadaSnowman t1_iz2v7qu wrote
Lool if we're being honest, 2010 was actually sponsored by whatever company made the vuvuzelas
Simple-Pea3178 t1_iz2xro2 wrote
McDonald’s been vibing since 1994 didn’t even know they liked soccer
B_R_U_H t1_iz38d4f wrote
I believe Coca Cola was FIFAs first sponsorship ever
PuffinChaos t1_iz3qbdf wrote
Budweiser sponsored every year expect Spain in 1982 and (bizarrely) the United States in 1994.
The-WildInfernos t1_iz3rcuu wrote
Nothing too suspicious. The Crypto.com is as sketchy as it can get.
This is nothing compared to F1 sponsorships.
cough Rich Energy cough
DanteInferno2142 t1_iz3zegi wrote
I mean, like or not being on display at biggest sport event in world is good for business.
SirWitzig t1_iz40dak wrote
For a company with a really global presence like Coca-Cola, it's probably a sensible decision. Almost everyone watching the World Cup can probably go and buy a Coke right away after watching a match.
Ffishsticks t1_iz4102s wrote
Most of the world likes football and McDonald's has restaurants in about 120 countries
Obskyquil t1_iz437be wrote
I did, it’s insane. Idk why the judge sided with Pepsi-Cola, their excuse of “just joking around” didn’t sit well. The entire thing is weird
Obskyquil t1_iz43a4w wrote
They must be making bank
Obskyquil t1_iz43efi wrote
Makes sense, it’s probably a really popular drink during the World Cup
SirWitzig t1_iz45235 wrote
I guess many people prefer beer.
But the point is that for Coca-Cola, almost everyone who watches the World Cup is a potential future customer. Whereas many fans will not even know who "Byju's", "Hisense" and "Wanda Group" are. Budweiser is also a prominent sponsor. Even if I were tempted by advertising to buy an American Budweiser, I wouldn't be able to find one in my supermarket.
kablitzkreig t1_iz45mcz wrote
What is beautiful in this picture someone please explain
Oderis t1_iz46rxd wrote
I wonder at which point more advertisement is pointless because most of the audience already knows about your brand. It might be different in other countries, but in mine pretty much every person knows about Coca-Cola, yet they keep paying for advertisement in Cinemas and TV. I haven't met a single person who would not know what Coca-Cola is.
I guess that means the ads are working.
BrisPoker314 t1_iz48ztc wrote
The purposes of their ads is no longer to inform people that Coca Cola exists, it’s to remain in people’s heads as the most popular soft drink
BrisPoker314 t1_iz493fl wrote
I like seeing which companies were big during each World Cup, and which ones fell off
m3g6w2 t1_iz4a4g8 wrote
The x100 series came out in 2010, they knew they didn’t need to advertise at the World Cup any more as those cameras are amazing.
Mowensworld t1_iz4cn9u wrote
There is a reason it's constantly the number one brown drink in a market of 100 brown drinks that taste roughly the same. It's the prestige of being on the global stage, but to keep that rep you just gotta keep on being in front of the world like this.
Mowensworld t1_iz4defq wrote
Why did Gillette drop off having their brand closely associated with world wide sporting?
robzillerrrsss t1_iz4k8t3 wrote
Because they still compete with other brands. They want to be the first thing you think of when you get thirsty. When I pitched advertising for small businesses I was in and they were skeptical of the added expense, I would say "if coke and McDonald's need to advertise, So do we"
robzillerrrsss t1_iz4kjr3 wrote
Fun fact, they could have very easily filtered out most of the sound of the vuvuzelas but choose not to. It's just one note so it was super easy. I was in college at the time and I made a simple filter that decreased its level significantly. I believe it was a bflat5 an its harmonics that needed to be filtered out. Never understood why they had it so loud in the broadcast.
katspike t1_iz4lw31 wrote
It's a pity this wasn't arranged more consistently to identify trends, i.e. title at the top followed by one column with sponsors grouped in sub-columns by sector, eg. alcohol & tobacco | confectionary & fast food | energy & automotive | electronics | cosmetic & other
Sparrowsabre7 t1_iz4mm7a wrote
I know you're speaking euphemistically but I can't help but think of Men in Black when you say "sugar water".
BRGrunner t1_iz4mps7 wrote
No doubt! This is just a bunch of names separated by lines ... Nothing was even attempted to organize the information
mkaszycki81 t1_iz4qjha wrote
But you can't see it here, the data is so disorganized that it's impossible to tell at first glance.
Puzzled_Passenger_34 t1_iz4wzwd wrote
coca cola has a world cup anthem every time ,, they’re in it to win it (like jason derulos “colors” from 2018)
Obskyquil t1_iz57mc4 wrote
I agree, the brown drinks taste the same. Does make them sound like >!diarrhoea!< but honestly they taste bad so not complaining.
thesmellofsound t1_iz59411 wrote
It's fine. We don't need some pretentious, complicated diagram.
[deleted] t1_iz59ate wrote
[removed]
bblackow t1_iz5ic9n wrote
Ya I’m not too sure about that either. My dad worked for Budweiser in their advertising/events department back then and there was A TON of World Cup gear we had at the house that year. They even had the World Cup on their cans that year. Not sure what you have to do to make a sponsor official but Budweiser was absolutely everywhere for the World Cup in ‘94.
MJLDat t1_iz5nftu wrote
Reading the link someone supplied, it says the official beer sponsor gets exclusive rights to sell beer in the stadiums, maybe there were too many other beer companies already selling in the stadiums to make it practical?
t-sme t1_iz7ecmj wrote
Nextel Cup, Sprint Cup (same sponsor but name change due to company merger), Monster Energy Cup. Then they upgraded to the point where they have four sponsors, but they don't try to fit all of them in the name, so it's just NASCAR Cup.
t-sme t1_iz7eped wrote
Yeah that was my question regarding Chevrolet, GMC, Opel, Pontiac being listed separately in 1994. At that time all of those brands were owned by General Motors
t-sme t1_iz7ewiq wrote
They still sponsor Gillette Stadium, so probably related to that
SurviveYourAdults t1_iz7gxkh wrote
Coke would have been able to pull one hell of a marketing move to actively choose NOT to sponsor... but they did NOT.
anonkitty2 t1_iz7pw0a wrote
That would be it. Budweiser can't override the preexisting contracts.
anonkitty2 t1_iz7qmyw wrote
The timing suggests the Great Recession of 2008-2009.
Obskyquil t1_iz10kx5 wrote
Coca-Cola had been sponsoring every FIFA World Cup? I wonder how much they had to pay and the returns for that money