[OC] Sponsors of the FIFA World Cup 1982-2022Submitted by 38384 t3_zddkgl in dataisbeautiful
MJLDat t1_iz1vcoo wrote
Budweiser didn’t sponsor USA 94? There wasn’t even an alternative beer sponsor. I would have thought that would be the one they would sponsor more.
38384 OP t1_iz1xdfx wrote
>Anheuser-Busch, a Belgian-Brazilian brewing company, is sponsoring the World Cup for more than 30 years. Although their leading brand is Budweiser, the only World Cup they missed since 1986 was the World Cup that took place in United States in 1994.
bblackow t1_iz5ic9n wrote
Ya I’m not too sure about that either. My dad worked for Budweiser in their advertising/events department back then and there was A TON of World Cup gear we had at the house that year. They even had the World Cup on their cans that year. Not sure what you have to do to make a sponsor official but Budweiser was absolutely everywhere for the World Cup in ‘94.
MJLDat t1_iz5nftu wrote
Reading the link someone supplied, it says the official beer sponsor gets exclusive rights to sell beer in the stadiums, maybe there were too many other beer companies already selling in the stadiums to make it practical?
anonkitty2 t1_iz7pw0a wrote
That would be it. Budweiser can't override the preexisting contracts.
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