Submitted by 38384 t3_zddkgl in dataisbeautiful
MJLDat t1_iz5nftu wrote
Reply to comment by bblackow in [OC] Sponsors of the FIFA World Cup 1982-2022 by 38384
Reading the link someone supplied, it says the official beer sponsor gets exclusive rights to sell beer in the stadiums, maybe there were too many other beer companies already selling in the stadiums to make it practical?
anonkitty2 t1_iz7pw0a wrote
That would be it. Budweiser can't override the preexisting contracts.
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