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Obskyquil t1_iz10kx5 wrote

Coca-Cola had been sponsoring every FIFA World Cup? I wonder how much they had to pay and the returns for that money

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hiphippo65 t1_iz152fu wrote

Sugar water has huge margins, so their biggest expense is usually advertising. They love global events with lots of exposure, so the first thing you think of when you want a sweet drink is their high margin sugar water

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Obskyquil t1_iz1o3xq wrote

No wonder it is a tooth-destroyer. Sugar water is overrated

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Sparrowsabre7 t1_iz4mm7a wrote

I know you're speaking euphemistically but I can't help but think of Men in Black when you say "sugar water".

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B_R_U_H t1_iz38d4f wrote

I believe Coca Cola was FIFAs first sponsorship ever

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38384 OP t1_iz1332m wrote

Pepsi Cola: cries with regret

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Obskyquil t1_iz1o6oi wrote

Still sad they haven’t given away the fighter jet

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teslarekt t1_iz2hzrq wrote

Yo have you seen that Netflix doc “Pepsi, Where’s My Jet?” Just watched it a couple days ago, wild stuff

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Obskyquil t1_iz437be wrote

I did, it’s insane. Idk why the judge sided with Pepsi-Cola, their excuse of “just joking around” didn’t sit well. The entire thing is weird

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SirWitzig t1_iz40dak wrote

For a company with a really global presence like Coca-Cola, it's probably a sensible decision. Almost everyone watching the World Cup can probably go and buy a Coke right away after watching a match.

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Obskyquil t1_iz43efi wrote

Makes sense, it’s probably a really popular drink during the World Cup

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SirWitzig t1_iz45235 wrote

I guess many people prefer beer.

But the point is that for Coca-Cola, almost everyone who watches the World Cup is a potential future customer. Whereas many fans will not even know who "Byju's", "Hisense" and "Wanda Group" are. Budweiser is also a prominent sponsor. Even if I were tempted by advertising to buy an American Budweiser, I wouldn't be able to find one in my supermarket.

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Oderis t1_iz46rxd wrote

I wonder at which point more advertisement is pointless because most of the audience already knows about your brand. It might be different in other countries, but in mine pretty much every person knows about Coca-Cola, yet they keep paying for advertisement in Cinemas and TV. I haven't met a single person who would not know what Coca-Cola is.

I guess that means the ads are working.

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BrisPoker314 t1_iz48ztc wrote

The purposes of their ads is no longer to inform people that Coca Cola exists, it’s to remain in people’s heads as the most popular soft drink

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robzillerrrsss t1_iz4k8t3 wrote

Because they still compete with other brands. They want to be the first thing you think of when you get thirsty. When I pitched advertising for small businesses I was in and they were skeptical of the added expense, I would say "if coke and McDonald's need to advertise, So do we"

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Mowensworld t1_iz4cn9u wrote

There is a reason it's constantly the number one brown drink in a market of 100 brown drinks that taste roughly the same. It's the prestige of being on the global stage, but to keep that rep you just gotta keep on being in front of the world like this.

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Obskyquil t1_iz57mc4 wrote

I agree, the brown drinks taste the same. Does make them sound like >!diarrhoea!< but honestly they taste bad so not complaining.

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Puzzled_Passenger_34 t1_iz4wzwd wrote

coca cola has a world cup anthem every time ,, they’re in it to win it (like jason derulos “colors” from 2018)

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