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trymypi t1_ist50sl wrote

Reply to comment by yesiknowimsexy in Hospitals should improve their presence on Instagram to promote healthy lifestyles, augment public health campaigns, and be a source of reliable and accessible health information online. by mightx

Yeah actually this is pretty popular in the public health, social marketing, and behavior change community. Research backed approaches to getting people to act in healthy ways. PSAs, major health campaigns, stuff like that. Everything from anti-tobacco to exercise to vaccines require SMEs to work with marketers.

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yesiknowimsexy t1_ist5sbt wrote

Oh for sure.I don’t know an social media manager who doesn’t work outside the marketing department of a company.

With that said, most SMM are the ones who write the copy, design the layouts, initiate online campaigns but don’t have medical degrees (of course).

I should’ve been clearer, but because of this separation between a good SMM and a good medical doctor, I don’t see how to merge the two worlds successfully and uniquely without having an actual doctor at the helm. I’m just saying people with MD on the back of their name would probably be reluctant

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trymypi t1_ist6459 wrote

So you don't need a doctor at the helm, you have a whole team of people that write copy, make sure it's accurate, do further research to make sure it's effective to audiences (like focus groups) then re-do it if anything needs changing, make sure it's still accurate, then run it. Typically for seasonal (or longer) campaigns, not one-off social posts.

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yesiknowimsexy t1_ist6e37 wrote

I’d love to work for a place that had a whole team write the copy. Sure there’s multiple eyes on it, but creation (and least for most companies I worked for) had one person doing the job. Maybe another who was capable of being a backup.

SMMs are woefully overworked and undervalued for the amount of work they actually contribute

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CertainKaleidoscope8 t1_isuew60 wrote

That costs money and there is no hospital admin willing to part with their multimillion dollar salaries

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