trymypi t1_ist6459 wrote on October 18, 2022 at 2:57 PM

Reply to comment by yesiknowimsexy in Hospitals should improve their presence on Instagram to promote healthy lifestyles, augment public health campaigns, and be a source of reliable and accessible health information online. by mightx

So you don't need a doctor at the helm, you have a whole team of people that write copy, make sure it's accurate, do further research to make sure it's effective to audiences (like focus groups) then re-do it if anything needs changing, make sure it's still accurate, then run it. Typically for seasonal (or longer) campaigns, not one-off social posts.

yesiknowimsexy t1_ist6e37 wrote on October 18, 2022 at 2:59 PM

I’d love to work for a place that had a whole team write the copy. Sure there’s multiple eyes on it, but creation (and least for most companies I worked for) had one person doing the job. Maybe another who was capable of being a backup.

SMMs are woefully overworked and undervalued for the amount of work they actually contribute

CertainKaleidoscope8 t1_isuew60 wrote on October 18, 2022 at 7:49 PM

That costs money and there is no hospital admin willing to part with their multimillion dollar salaries