I suppose you would need to make it your corporate identity to attract the smaller demographic willing to pay more for more durable stuff. Kind of like brands who advertise how they use materials or methods that protect the environment. First brand to come to mind is Eastpack, who hve a pretty lengthy warranty.
yahnne954 t1_izouii4 wrote
Reply to comment by Vod_Kanockers2 in What makes one product cheap junk that breaks in a week and another that lasts a lifetime? by SirCheeseAlot
I suppose you would need to make it your corporate identity to attract the smaller demographic willing to pay more for more durable stuff. Kind of like brands who advertise how they use materials or methods that protect the environment. First brand to come to mind is Eastpack, who hve a pretty lengthy warranty.