I mean I guess our definitions of huge vary. If they made $600 from the transaction I guess that’s great. But in the mass media world, it’s impossible to stand out, like why this article is even on this sub. Owning your mistake and making it a pillar of your new paradigm and using it to cut through the noise gets results.

Don’t focus on the short term. Everything is a marathon.

This is a perfect opportunity for both a learning lesson from the company to offer an easier to read option of their website and market that. Secondly, sign this guy as your ambassador and use his mistake to sell glasses, “Don’t be me..”