JpnDude

JpnDude t1_j5jdryr wrote

>A side note though, if you are the category leader, like say Coke over Pepsi -- you NEVER, ever mention your competitor. You are the champ, they are nothing to you, you don't mention them,

Yup. I can't remember any Coca-Cola commercials with Pepsi even hinted at. At the same time, Pepsi has had tons directly aimed at Coke. Anyone remember the Pepsi Challenge campaigns?

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