They’ve always wanted social media. They’ve always kind of had a toe in it too with MSN/WL they’ve acquired other social networking sites and tried to others other than Tik tok. Spent a lot of money to own a small part of Facebook. My guess is that they like the prospects of additional subscription and ads based businesses that they can converge. Maybe also because of the scale of social media companies has led to a lot of tech innovation.

Microsoft had a TV division for a brief period of time. The current CEO shut it down shortly after he joined. Netflix is super expensive to buy. But they also at the same time they don’t like their money sitting in the bank.