I don't know if it does or not, but what makes you think traditional cable audiences wouldn't matter? A large cable audience is much more valuable than a large streaming audience. People who are watching cable live and to a lesser extent on DVR/demand are captive and watching way more ads than people on streaming. networks still make a ton of money off ads even though cable subscriptions are eroding. Wiki says the series peaked around 12 million viewers (probably closer to 9-10 live when episodes aired). That 12 million pairs of eyeballs watching Tide and Toyota commercials. There is no other place where you can buy access to an audience like that.