Why don't the other networks promote their shows the way NBC does ?

Submitted by vanillathebest t3_115lifo in television

For example NBC is relentless at promoting their shows even after they are over, especially sitcoms. The Office, Parks and Rec, Community,.... they all have active YouTube channels AND they all have lengthy compilations of bloopers. They keep posting even tho the shows are over. And if they don't have their own youtube channel/insta page,... that content can still be found on other channels (like Comedy Bites).

But when it's a show on FOX, it's like they are dead and done. Example, New Girl. They have a YouTube channel, that was last active.....in 2018, when the show ended. And it is nearly impossible to find bloopers as lengthy as the others. And even the clips that they put are...bleh? It doesn't represent at all the show, it's so random.

ABC or CBS : they have shows like The Middle or The Big Bang Theory, and they just don't have any internet presence. It's only because fans make those channels and pages, edits and compilations that we can find clips.

One thing I noticed : when B99 was on FOX, it had like 0 internet presence, that show survived only because of fans, and once it passed over NBC, it finally got an active YouTube page, insta page,... (still is btw)

So how come NBC is the only one promoting their shows still ?

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BudMcLaine t1_j92bqnu wrote

It costs money that they might not see a return on.

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testingtor t1_j92cljo wrote

I doubt the CBS demo really interacts with instagram videos a lot.

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chilango2 t1_j92dume wrote

I found it funny to ponder The Big Bang Theory as a PBS show like your typo implied.

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johnppd t1_j92e3hr wrote

Afaik, HBO does that too, at least with their current or recently finished programming, they always post Tiktoks, YouTube Shorts and make posts on Facebook, Twitter and Instagram. They also do that with movies that return to HBO Max.

When an episode from an HBO original ends, they usually post looks inside the episode and the teaser for the next one on YouTube.

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ncghgf t1_j92idw2 wrote

For NBC I think, it’s that those shows are still fairly popular so they’re a big part of the network’s brand.

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Lost_Hunter3601 t1_j92o62d wrote

Speaking of fox, I really hope welcome to flatch doesn’t get cancelled

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jogoso2014 t1_j9327fk wrote

They’re promoting their service/brand to fans more than trying to gain new people.

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admiralvic t1_j93b8xg wrote

> So how come NBC is the only one promoting their shows still ?

I think some of this might be what you're looking at. Surprisingly, even after 16 years, The King of Queens still has an active Twitter account.

Beyond that, it helps that two of the series you mention are extremely popular, with the last one being especially popular in this circle. You can look at some other NBC series, such as Good Girls having zero promotion after the series, to even popular series like The Good Place being reduced to a marketing engine for other NBC/Universal proprieties.

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SmileyPiesUntilIDrop t1_j93fzl7 wrote

BBT and The Middle for example are owned by WB and stream on HBOMax ,it wouldn't make sense for those networks to promote properties any more that make someone else money.

You are right about New Girl though,it's owned by 20th century fox so they should have every fiancial incentive to try and keep a social media presence. Even if the show doesn't end up on one of their streaming services,the more popular the show is on Netflix the more money they can charge them. Not to mention the show probably works better as a binge streaming show then it did as a weekly network series during it's initial run.

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itrainmonkeys t1_j93jmfw wrote

One probable reason is that it helps promote peacock, NBC's streaming service that airs some of those shows. The Office's official Twitter even changed it's name to include peacock in the name

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freetheroux t1_j96e9xb wrote

It’s because the NBC marketing team is something else

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Fit_Serve726 t1_j96tyoi wrote

Replying to ncghgf (#1,860,265)

They are all extremely rewatchable, law and order(all of them), Chicago Shows, parks and rec, the office. I can sit down and watch a random episode of CHicago pd and generally not have to worry about watching the next episode as most are self contained "monsters of the week" episodes.

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Darmok47 t1_j970aki wrote

I noticed a YouTube thumbnail for a Parks and Rec clip with Nick Offerman with The Last of Us font and a title something like "The Last of Ron Swanson's Patience" or something...just a day after his acclaimed ep of The Last of Us aired. Thought that was pretty clever.

Also, I love that Peacock/NBC has an active Columbo channel with clips and compilations. Perfect for when you just want to watch one more thing.

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Tommah t1_j9b9zg7 wrote

Replying to admiralvic (#1,862,704)

> Surprisingly, even after 16 years, The King of Queens still has an active Twitter account.

I get the impression that The King of Queens is heavily run in syndication even to this day. That's probably why they keep updating their Twitter page. Our local station has been showing the reruns since 2005 or so, when the show was still airing new episodes on CBS. It apparently has been run a lot in New York too, since the New York Times described it as "a campaign of rerun-saturation so thorough that you might begin to suspect a state sponsor."

EDIT: Wikipedia reminded me that it used to run on TBS too, from 2006 until 2019.

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aduong t1_j9bhtmo wrote

Replying to johnppd (#1,859,916)

I used to find it the HBOMAX YouTube shorts annoying but it’s actually a great way to promote the depth of the library beyond all he new stuff. There’s a lot of “oh hey i love this show/movie let me check it out” moments

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supercoffee1025 t1_j9nsab8 wrote

It’s because NBC/Universal owned those shows, whereas Fox (the network) is a different company now from 20th Century Studios that produced most of their shows.

Since NBC owns the shows, they’re able to put them all up on Peacock, and since Peacock’s still relatively new, and they knew the shows performed so well on Netflix, they use those social channels to entice people to sign up for Peacock.

A bit of this is demographics too. FOX had some hits but the studio change means they don’t really want to promote those older shows. ABC is owned by Disney but a lot of their big streaming hits (Ugly Betty, Desperate Housewives, Lost) never got the same level of Netflix exposure. CBS tends to skew older so wouldn’t invest much in social, but they do a hell of a good job putting nearly everything on Paramount+ and were first to really get that network/streaming integration going.

As of right now, NBC and CBS are the best positioned for the modern day offering all their network content, plus live feeds of your local station, on Peacock and Paramount+ and are very consistent and obvious about where to stream things.

ABC has Hulu, but they don’t have the live stream available, and since Hulu’s still in a bit of limbo for the next year, they can’t get too close.

ABC also has to basically take third-picks at Disney content. If Disney’s making something high budget, it’s going to Disney+ first, and Hulu as a backup if it’s too adult themed. ABC becomes the third pick and has to exist in a weird middle between family-friendly and adult themed.

FOX is probably in the worst position, they put their shows on Hulu but a lot of their scripted content isn’t owned by them, but 20th Century Studios (Disney). That’s why you’ve seen FOX more than anyone else lean into reality television they can make in-house. They also don’t really have a great streaming strategy. Most of the stuff goes to Hulu, some also goes to Tubi, but it’s kinda inconsistent. They also don’t offer a live feed of the local station like CBS/NBC do.

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