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johnppd t1_ja2m6os wrote

Reply to comment by jogoso2014 in Warner Bros. Discovery Sees $2.1 Billion Loss in Q4 After Big Writedown; Ad Sales Tumble by Neo2199

>They’re going to keep the Discovery name.

>They’re going to remove the HBO name.

The Discovery name will only exist for Discovery+. The HBO name will exist for the cable channel. Both brands will exist, the new service won't have any of them in the name.

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jogoso2014 t1_ja31mbk wrote

I’m only discussing the streaming. After all, all of their networks on cable will keep their cable name.

A rebranding without a connection is always going to be a tricky. My point is Discovery will be distinct and HBO may have NO streaming connection in the marketing.

It will only be a hub on the new streamer.

They are burying the bigger brand name from streamer recognition.

For people who keep track or already have the service, it’s not a big deal, but it’s an extra explanation for the service on the basis of combining it with its least interesting content for potential customers.

My issue as a current customer is that I want a cheaper option too but my price is going to increase due to the Discovery content I probably won’t watch.

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johnppd t1_ja32t8b wrote

Both Discovery and HBO are going to be hubs on the new service, they're not burying any brand. If anything, the removal of HBO from the name will only help with the confusion of HBO Max ≠ HBO, that was already an extra explanation for most people. The price would still increase at some point even without the combination.

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jogoso2014 t1_ja3ecwo wrote

Again they are keeping a Discovery app and removing an HBO Max app.

I don’t know how you can’t see there being a discrepancy.

This isn’t about the combined app except that it will be the only place to get HBO whereas Discovery has two options and apparently there will be more on the Discovery app.

So not only will I be paying more, I won’t even get all the content that I don’t want for the higher price.

If the new service costs 20 bucks it’s effectively the same price as the current separate services. Since they already admitted that Discovery+ folks don’t even want HBO content enough to switch, then why make HBO subscribers take on content they don’t want for a higher price point?

Is that a better value to you?

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