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lilbro93 t1_j8xkhzo wrote

I will never use it, but millions of people who aren't good with tech, like my parents, will use whatever is set to their devices by default. They each have their own iPhones and ipads. There is definitely a market.

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diphthing t1_j8z483b wrote

True, but why spend money to develop and support this when you get $15 billion from Google? Seems a little bit of a stretch unless Apple has something even larger planned here.

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RishabhX1 t1_j908ong wrote

Apple seems to be significantly ramping up their ad business, and their search engine could be a huge boost to that

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chemicalsam t1_j8yeiem wrote

Or maybe it’s cause google is a privacy nightmare

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syboxez t1_j8yh2x5 wrote

Big Tech is a privacy nightmare, Apple included.

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Killerdude8 t1_j8yk2r4 wrote

Apple is actually one of the few big tech companies that handles user privacy and security very well…

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syboxez t1_j8ylr4k wrote

For third party apps? Sure. For their own products? Nope.

Ever wonder how Apple Maps knows where you live even though you never inputted that information?

Also how only in December of last year did Apple announce they were adding end to end encryption to iCloud, and this is after the whole CSAM scanning scandal. Will anyone be able to verify that the encryption is actually end to end and secure? No, since the client software is not open source, and therefore, cannot be publicly audited.

Apple is great at marketing, though, so they advertise that they respect privacy.

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Killerdude8 t1_j8ylxzt wrote

Because it uses locations services that you can disable?

Thats not the gotcha you think it is.

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__Loot__ t1_j8yuxad wrote

You realize. that’s public information.

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Spare_Change_Agent t1_j8yyd25 wrote

The challenge with making it encrypted was data loss/recovery — customer often lose data (by deleting it) and expect apple to recover it.

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joejoe347 t1_j902qtn wrote

They literally don't even have end to end encryption when you message anything other than an iphone.

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Jonestown_Juice t1_j8yz33t wrote

There's a market for that now and it's rapidly shrinking. Once it's gone, it's gone. Our parents are the last generation that won't understand this stuff, I think.

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typhoonador4227 t1_j911qnl wrote

I think you underestimate how bad some younger people are with computers.

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Representative_Pop_8 t1_j917for wrote

I think in depth computer knowledge is beginning to go down in younger generation, people in the teens and low twenties don't even know what a dime much less a file system is, unless they specifically are trained as developers

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BigMax t1_j9137un wrote

How can you imply you’re tech savvy and then dismiss a technology you’ve never seen or tried before it’s even released?

“I’ll never change my ways” isn’t exactly a forward looking philosophy.

Im not saying I have a ton of confidence Apple will create a killer search engine, but I’ll at least be open to trying it and open to the possibility.

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