Because deep down, americans are at least 2 generations deep into the sanctimony of national brands. 7/11 is supposed to be a safe haven for convenient trash we all have a right to. I mean heavens, i might stop there with my kids in back of my late model suburban on the way to a rams game. If, for instance, a local shop with gaming machines and other cultural elements deemed undesirable to screen dwelling yuppies attracts violence, shut er down. Mcdonalds/exxon a lil hot? More cops! Protec american industriousness! As if they didnt used to camp out there... Being close enough to our benevolent benefactor vcu for students to wander across probably exacerbates the affront to a sense of security service as an inalienable right. Its also on one of the most beaten paths for commuters, people naturally feel a small sense of ownership over their regular haunts and travels.

Hopefully the /s bits are obvious but there ya go.