Given that they said first to market for the region originally I'm in the bad reporting camp too. Amazon Fresh closed some stores but also they also recently said they were intending to "go big" in brick and mortar grocery market.

https://www.engadget.com/amazon-plans-to-eventually-go-big-on-physical-grocery-stores-154524344.html

Edit: Thought this was the Alverser development at first, that was the one that used the first to market language. Not sure if they said the same about Hull.