It's heavily funded by evangelical groups that do not support the inclusive message of the ads. These people are religious extremists who want to impose a very noninclusive world on the rest of us.

For example, one of them is the money behind Hobby Lobby. Those assholes are part of the reason your employer gets to decide whether your health insurance covers reproductive care.

They're using a progressive message they despise to polish the image of Christianity... the same image they have spent their lives tarnishing. These people can go sit on a cactus and spin.