Here's the thing, they had no idea how to really market In Bruges. McDonagh's next film Seven Psychopath's even makes fun of the movie that In Bruges' trailer tries to sell, but yes, in reality, it is much different. I think it's a beautiful haunting and meditative dark comedy, and that's not what the trailer sells at all. It sells a hitman dark comedy that's quick, snappy, and breezy. Sometimes PR people just have no idea how to sell the movie.