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Cw2e t1_ja4cz1v wrote

Definitely misleading but I feel like a lot of dark comedies have or used to have those kind of trailers to get butts in seats. The Lobster immediately comes to mind. While it’s a very good dark comedy, the trailer feels really whimsical and silly compared to the true tone of the film.

That being said, I found In Bruges to also be absolutely hilarious despite how dark it was. Definitely not the action comedy in the trailer but a very well done flick

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notoliberals OP t1_ja4dv4d wrote

The tones are mismatched. That is probably the greatest problem. I imagine that most people when viewing the trailer are looking at the tone and judging if it would match what they want to watch. In "The Bruges" the tone is completely off. So much so that I would go on to call it false advertising. Whoever are the audience for the film as it is presented in the trailer (like myself), are unlikely to be the audience for the movie as it really is.

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Cw2e t1_ja4f2im wrote

That’s not false advertising. The trailer depicted characters in the town of Bruges where the film took place, it showed the marketed actors who were in the film, and gave the name of the film. Trailers are allowed to be creatively misleading for marketing purposes, that doesn’t reach the threshold for false advertising.

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notoliberals OP t1_ja4ffo1 wrote

> Trailers are allowed to be creatively misleading for marketing purposes, that doesn’t reach the threshold for false advertising.

That sounds like something a lawyer defending the fraudsters in court might say. The point is that it didn't honestly depict the product that was actually there. I got something other than what I was promised in the trailer.

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