I didn't make the connection with Microsoft. I see the resemblance now, M'cro...ft. I thought you were saying "I haven't heard of this company, so why should I care about this?" My mistake.

I'm not even a backer of this project. A bit out of my budget. Just thought it was cool, so I've been following their blog. Also I'm a fan of open source software and hardware. And like the other person said, they're the first real privacy-respecting alternative to the Amazon Echo.