What's sad is the effort that goes into each and every one of those coffee beans. They are the seeds of a fruit. The coffee cherry. The process of picking those cherries, taking out the seed, de-pulping/skinning it, drying it, and all the other things that are done to it are arduous and take a lot of time. Most of the coffee that is bought into developed companies comes at a humanitarian price to the countries from which they came. If people thought for a moment about the process of each one of those beans, or had to do that shit themselves, they'd probably pay MUCH more than what they do.