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Fanceyreddit t1_ivuj6vw wrote

How was 446k spent targeting Kanye?

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thtevie t1_ivwka5d wrote

the money wasn't spent "targeting Kanye", it's spent targeting people with an interest in topics such as Kanye. So, if you've read like 3 articles about Kanye that your cousin linked from Twitter, you're probably on this list as interested in Kanye. If advertisers then spend $$ to target ads at people like you, then that money will show up in the 446k.

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Fanceyreddit t1_ivx5138 wrote

Thanks. I do understand that, although it would be hilarious to think they both paid half a mil to "reach" Kanye. I see my phrasing could've been more specific. I'm shocked though, trying to understand that amount tied to Kanye search terms alone. I'd love to see specifics on this.

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