to answer your question, then, which I thought you answered yourself.

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social media UGC is largely unregulated, and similar to how traditional media's de-regulation caused the programming and public discourse to become increasingly radicalized over the years, is infested with substandard and often outright harmful content disseminated with malicious intent, including but not limited to the MLM you described.

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look, I'm no fan of the bible belt or its pron-tweet liking senator, but I highly doubt social media would be a sufficient or adequate remedy, if not another plague in and of itself.