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surelythisisoriginal t1_iu1xsqz wrote

What you're witnessing here is marketing at work. Convincing people they need something they absolutely don't and then tightly controlling and artificially manipulating supply. Ah, capitalism!

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Autumnlove92 t1_iu24ysc wrote

Yep, this! Diamonds are CHEAP (excluding the lives they cost) But I believe it was the 1940's that marketing made people believe they were worth the thousands they charged. "3 months salary" for a wedding ring sorta shit. And women ate it up.

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Artanthos t1_iu2gvyc wrote

Diamonds were held in high value long before the 1940s.

That just when a certain marketing campaign started pushing them to the middle class.

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laugh0utlau t1_iu29mh0 wrote

Yup, especially because they are manufactured now and have other alternatives that are slightly less tough at the fraction of the price. Plus there are definitely other precious gems that look nice and are different than just selecting diamonds or similar gems

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Handbag_Lady t1_iu2agm0 wrote

I KNOW this. I also know there are plenty of diamonds out there that are being kept hidden.

So why do I LOVE the look and feel of them still?

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Donwald t1_iu2dq75 wrote

Years of societal programing via direct advertising through commercials, and indirect advertising by being referenced in all sorts of other media as the peak of opulence and "mandatory" for "truly important" jewelry

Real diamonds can be manufactured in a lab, in bulk now

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Anusbagels t1_iu2g3pq wrote

Yup and they were much cheaper for a bit but now the greedy fuckers are jacking the lab grown prices up as well. My wife gets cheap zirconias now and we aren’t in debt over pointless, useless Little Rock’s that are easily lost.

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Grinagh t1_iu2g6ib wrote

The reality is the commercial diamond market is largely dominated by industrial use, the tiny portion that is used in jewelry is a marketing campaign like you said from the 1950's like much of the marriage-industrial complex.

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Dark_Vortex18 t1_iu2ixx0 wrote

Lol are u complaining about capitalism?

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[deleted] t1_iu2oqqt wrote

Are you NOT complaining about capitalism?

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Dark_Vortex18 t1_iu6c0ia wrote

I’m not lmao u wanna live in Russia in communism? Be thankful airhead

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