Money has gripped the way music is being written and produced in a new powerful way this year. Things are being dumbed down to 5-10 second TikTok “hooks” to catch fire now. 2021 was when this truly took off but I see 2022 being the first full year that the creative process (especially pop songs) has become obsessed with this new medium of exposure. I can’t wait for the fad to die but I worry that it won’t anytime soon. And in my opinion, it has left an impact on some really great artists careers that now have written some really dumb ass songs to chase this trend.