To be fair, they are technically very competent and the pricing is very cheap. And their marketing is great.

But yeah dealing with B2B customers (where the money is) and integrating feedback from them is a very different thing than what they've been doing so far. They might be angling to serve as a platform for AI companies that then have to deal with average customers. That way they get to only deal with people who understand the limitations of AI. Could work. Will change the company to be less researchy though.