I chose mine based on size, material, and the company and as a bonus found a sale and ended up going with Boll & Branch Plush Bath Sheet which is organic cotton and being the “sheet” rather than “towel” means that it is larger at 36” x 70” rather than 30” x 58” which is my favorite part and I will never go back to standard sized towels. Its definitely been a few years and I haven’t noticed any degradation in them so far though it is only one person using them.

Something I have been interested in trying but haven’t yet is the Onsen Waffle Bath Sheet which most notably to me is made of Supima cotton which is one of the best types of cotton you can get. The towel is also supposed to be thin, lightweight, absorbent, and quick drying. I have seen positive things from others on here before but haven’t bought one myself yet. A benefit those would presumably have over the ones I have is that because they are thinner they would take up less space which can be a factor with how big bath sheets are though Onsen’s bath sheet is slightly shorter and wider at 38” x 67” anyway. It may be of limited relevance but I do have a Supima cotton t-shirt and it is the softest, most premium feeling t-shirt I own though to be fair it is also a heavier weight shirt anyway which adds to the premium feel